Privacy
Policy.

Scope of This Privacy Policy

This Privacy Policy (“Policy”) describes how Blood Type Fit, LLC (“Blood Type Fit,” “Company,” “we,” “us,” or “our”) handles personal information in connection with our websites, funnels, applications, consultations, digital products, assessments, coaching services, personalized wellness experiences, premium services, communications, and related offerings.

This may include offerings made available under or in connection with Blood Type Fit®, Align in 90, JuiceTox™, Independent and Coaching pathways, Exclusive Concierge experiences, Elite Evolution — Athlete Edition and other related offerings operated by Blood Type Fit, LLC.

This Policy applies to information we control in connection with those activities. Third-party platforms and providers may separately collect or process information under their own privacy policies and terms.

Information You Provide to Us

Depending on how you interact with Blood Type Fit, you may voluntarily provide information such as:

• Name, email address, telephone number, city, state, and other contact information.
• Account, application, consultation, scheduling, and enrollment information.
• Blood type and bloodline or family-context information you choose to provide.
• Wellness goals, lifestyle information, habits, movement or fitness information, nutrition information, environment, stress, sleep, recovery, and related questionnaire or assessment responses.
• Information concerning injuries, limitations, medications, allergies, restrictions, symptoms, health history, or other circumstances you choose to disclose in connection with safe participation or personalization.
• Information shared during consultations, coaching sessions, assessments, email exchanges, telephone conversations, text messages, support requests, or other communications.
• Information you voluntarily submit through forms, surveys, questionnaires, feedback requests, or client-support channels.
• Testimonials, photographs, videos, audio, or other media that you voluntarily provide.

You are responsible for ensuring that information you provide is accurate to the best of your knowledge and that you are authorized to provide information concerning another person where applicable.

Payment & Transaction Information

Payments are processed through third-party payment processors or financial-service providers.

When you complete a transaction, full payment-card information is entered and submitted by you directly through the applicable third-party payment platform. Blood Type Fit does not directly collect or store full payment-card numbers submitted through those third-party payment processors.

We may receive transaction-related information necessary to administer a purchase, such as your name, contact information, transaction status, amount, date, payment method type, invoice or transaction identifier, and limited payment details made available by the processor.

If you use a financing, credit, installment, or other third-party payment provider, information you provide directly to that provider is governed by that provider’s privacy practices and terms.

Information Collected Automatically

When you visit or interact with our websites, funnels, emails, or digital services, we or service providers acting on our behalf may automatically receive certain technical or usage information.

Depending on the technology in use, this may include Internet Protocol (IP) address, browser type, device information, operating system, referring pages, pages viewed, approximate location derived from IP address, dates and times of activity, interactions with forms or pages, campaign or referral information, and similar technical or usage data.

We may use this information to operate and secure our websites, understand performance, troubleshoot technical issues, measure engagement, improve user experience, understand how visitors find our services, and evaluate marketing or communications.

How We Use Personal Information

We may use personal information for legitimate business and service-related purposes, including to:

• Respond to inquiries and communicate with you.
• Process applications and determine whether an offering may be an appropriate fit.
• Schedule and administer consultations, coaching, assessments, and services.
• Personalize wellness education, resources, recommendations, and client experiences.
• Deliver digital products, materials, account access, and purchased resources.
• Confirm, administer, document, and support transactions.
• Provide customer support and respond to questions, requests, or concerns.
• Send transactional, educational, service-related, or marketing communications where permitted.
• Maintain records, enforce agreements, protect intellectual property, prevent fraud or misuse, and respond to payment disputes.
• Maintain security, troubleshoot systems, improve our services, and understand website or service usage.
• Comply with applicable legal, tax, accounting, regulatory, or recordkeeping obligations.

Applications, Assessments & Personalization

Certain Blood Type Fit services require or permit you to complete applications, assessments, questionnaires, consultations, or other personalization processes.

Information provided through those processes may be reviewed to understand your goals, circumstances, preferences, readiness, support needs, and whether a particular service appears appropriate within the scope of what Blood Type Fit provides.

Information may also be used to personalize educational resources, coaching, movement, nutrition education, environmental or lifestyle guidance, recovery practices, communication, and other aspects of an applicable wellness experience.

Email, SMS, Telephone & Other Communications

We may use the contact information you provide to send transactional or service-related communications concerning applications, consultations, appointments, purchases, digital access, account matters, support, reminders, and other aspects of your relationship with Blood Type Fit.

Where permitted and where any legally required consent has been obtained, we may also send educational, promotional, or marketing communications.

You may unsubscribe from marketing emails using the unsubscribe mechanism included in applicable messages. Where SMS/text messaging is offered, you may opt out of marketing text messages by replying STOP or by following the instructions provided in the message. Message and data rates may apply.

Opting out of marketing communications does not prevent us from sending non-promotional communications that are reasonably necessary to administer an existing transaction, appointment, service, account, or legal matter.

Authorized Representatives & Wellness Teams

Certain applicants or clients may ask Blood Type Fit to communicate with an assistant, manager, family member, chef, personal trainer, healthcare professional, or other authorized representative or member of their existing support or wellness team.

If you identify another person as an authorized contact or expressly request that we coordinate with that person, you authorize us to communicate with them within the reasonable scope of your request.

We may take reasonable steps to confirm the identity, role, or authority of a representative before discussing personal information.

You may withdraw or change an authorization by contacting us, subject to communications or actions already completed in reliance on your prior authorization and any legal or recordkeeping obligations.

Service Providers & Third Parties

We may disclose personal information to service providers and other third parties that help us operate the business or provide requested services.

Depending on the services in use, these may include website and funnel platforms, customer-relationship management systems, hosting providers, email and SMS providers, calendar and scheduling tools, video-conferencing services, payment processors, financing providers, analytics providers, professional advisers, contractors, and technology or administrative service providers.

We may also disclose information where reasonably necessary to complete a transaction, provide a requested service, protect our rights or users, investigate fraud or misuse, respond to a payment dispute, comply with applicable law, respond to valid legal process, or establish, exercise, or defend legal claims.

We may disclose information in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, subject to applicable law.

Sale & Sharing of Personal Information

Blood Type Fit does not sell or rent personal information in exchange for money as part of its ordinary business model.

Certain privacy laws use terms such as “sale,” “share,” or “targeted advertising” more broadly than their ordinary meanings and may apply those terms to particular advertising, analytics, cookie, or technology-provider relationships.

Where applicable law provides rights concerning such activities, we will honor applicable requests and provide any notices or choices required by law.

Cookies & Tracking Technologies

Our websites, funnels, emails, and digital platforms may use cookies, pixels, tags, local storage, analytics tools, or similar technologies to support functionality, security, preferences, analytics, attribution, and measurement.

Some technologies may be placed or operated by third-party service providers. Information collected through these technologies may be subject to the privacy practices of the applicable provider.

You may be able to control certain cookies through your browser settings, device settings, or any cookie-management controls made available on the applicable website. Disabling certain technologies may affect website functionality.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining client and transaction records, administering digital access, responding to inquiries, maintaining business records, resolving disputes, enforcing agreements, protecting intellectual property, preventing fraud, and satisfying applicable legal, tax, accounting, or regulatory obligations.

Retention periods may vary depending on the type of information, the nature of the relationship, the service involved, applicable legal requirements, and legitimate business needs.

When information is no longer reasonably required, we may delete, de-identify, anonymize, or otherwise dispose of it in accordance with our practices and applicable law.

Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

We also rely on third-party technology and service providers for portions of our digital infrastructure, communications, payments, scheduling, hosting, and related operations.

No method of electronic transmission, online storage, or information-security system can be guaranteed to be completely secure. Accordingly, while we take reasonable measures designed to protect information, we cannot guarantee absolute security.

Your Privacy Choices & Rights

Depending on where you reside and the law applicable to your personal information, you may have rights or choices concerning personal information we maintain about you.

These may include, where applicable, the right to request access to certain personal information, correction of inaccurate information, deletion of certain information, or information concerning how personal information is used or disclosed.

Applicable law may provide additional rights concerning certain processing, targeted advertising, sale or sharing of information, consent, or appeals of privacy-rights decisions.

Privacy requests may be submitted to [email protected] .

We may need to verify your identity before completing certain requests. We may also retain information where permitted or required for transactions, legal obligations, security, fraud prevention, disputes, recordkeeping, exercise of legal rights, or other lawful purposes.

We will not unlawfully discriminate against an individual for exercising a privacy right provided by applicable law.

Children's Privacy & Youth Athletes

Our paid wellness, coaching, athlete-development, and personalized services are generally intended for adults unless we expressly offer a service for minors or youth athletes.

Where a minor participates in an eligible offering, participation may require consent from a parent or legal guardian and may be subject to additional forms, releases, waivers, privacy acknowledgments, or service agreements.

We do not knowingly collect personal information from children under thirteen (13) through our general websites or services without appropriate authorization where required by law.

If a parent or legal guardian authorizes a minor’s participation, we may collect information reasonably necessary to provide and administer the applicable service. This may include contact information, athletic goals, training information, wellness information, scheduling information, injury or limitation information, and other details relevant to participation and personalization.

Information concerning a minor will be used only for the purposes described in this Privacy Policy and the applicable youth or athlete-specific agreement, authorization, or consent form.

If we learn that personal information from a child was collected in circumstances requiring parental or guardian consent and appropriate consent was not obtained, we will take reasonable steps to address the information as required by applicable law.

United States & International Users

Blood Type Fit, LLC is based in the State of Georgia, United States.

If you access our websites or services from outside the United States, personal information may be transferred to, processed in, or stored in the United States or other locations where our service providers operate.

Privacy and data-protection laws may differ between jurisdictions. Where applicable law imposes specific requirements concerning international data transfers or processing, we will address those requirements as applicable to our activities.

Third-Party Links & Platforms

Our websites, communications, or services may contain links to or integrations with websites, applications, payment platforms, scheduling systems, social networks, video platforms, or other services operated by third parties.

This Privacy Policy does not govern the independent privacy practices of those third parties. We encourage you to review the privacy notices of third-party services you choose to use.

Changes to This Policy & Contact Information

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, or applicable requirements.

When we update this Policy, we will revise the “Last Updated” date displayed at the top of the page. Where required by applicable law, we will provide additional notice or obtain consent for material changes.

Contact Us

If you have questions about this Privacy Policy or wish to submit a privacy-related request, contact:

Blood Type Fit, LLC
Georgia, United States
[email protected]